"Just when the caterpillar thought the world was coming to an end, 
it became a BUTTERFLY!!" ~ Anonymous
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INTENTIONAL MARKETING

What is Intentional Marketing?  It is anything you do to build relationships with those prospects, warm leads, and existing customers.  It can be anything from offering an inside look at your business through blog posts and sending newsletters via email to developing card campaigns for things like "Thank You's", appointment confirmations, and "Happy Birthday's".  Internet may be the way many people get their information, but the personal touch is still important.  We all appreciate the immediate gratification of email, but keeping in touch using card campaigns builds relationships and good businesses are built on a foundation of relationships.
 
 
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